The Sarawak state-owned oil and gas company, PETROS, was set up to enable fuller participation in the Borneo energy industry. Having engaged as consultant, we helped in positioning clarity by facilitating them to consolidate their varied mandates, leading to the identification of their brand essence as “Energy that moves us”. This recognises that the most powerful form of energy isn’t in its products, but in the burning drive of human motivation within their own people. A comprehensive brand visual identity system were subsequently designed.