Working with Samsung Middle East, we were a brand activation partner to design and build for the launch events of Samsung Wave mobile phones across Dubai and Kuwait. The design was reflect its spirit of smart phone for smart-living. In line with the concept and its BADA technology (which means “ocean” in Korean),  thus an underwater theme is used. The displays include using 100 pieces of mounted Samsung phones to create an illusion of schools of fish in the ocean. Others include organic coral shaped display stands and creative lighting effects.  

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