Axiata Group Bhd is a multinational conglomerate with extensive operations in across different brands in Asia. To reconciliate gaps within the group brand architecture, we strengthened the alignment of visual identity system between Axiata and its various operating companies. As a result, there is more apparent associations between its regional sub-brands and the master Axiata brand, while the parameters and attributes are crystallised through a better system, empowering brand clarity going forward.

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